Sharjah Collection, the distinctive portfolio of luxury retreats by the Sharjah Investment and Development Authority (Shurooq), is presenting a compelling proposition at Arabian Travel Market (ATM) 2026 on how destination can offer many remarkably different journeys.
Across Sharjah Collection’s portfolio, guests can move from the serenity of mangroves and protected coastal landscapes to sweeping desert dunes, mountain settings and historic villages. This diversity allows travellers to experience contrasting aspects of Sharjah within a single trip, creating opportunities to broaden itineraries and encourage longer stays in the emirate.
Ahmed Ben Zaied, General Manager of Sharjah Collection, said: “One of Sharjah’s greatest strengths is the diversity of experiences it offers within a single destination. A guest can connect with nature at Kingfisher Retreat, experience the desert at Al Badayer Retreat or Moon Retreat, immerse themselves in heritage at Najd Al Meqsar, or discover an entirely different landscape and sense of place across our other retreats. Each journey is distinctive, yet together they tell a much richer story of Sharjah.”
This variety also responds to the growing preference for experience-led travel. Rather than limiting a holiday to one location or one type of activity, travellers can combine nature, heritage, adventure, culture, wellness and relaxation into a more varied itinerary.
Sharjah Collection’s portfolio – comprising Kingfisher Retreat, Al Badayer Retreat, Al Faya Retreat, Moon Retreat, Najd Al Meqsar, Al Rayaheen Retreat and Nomad – has been shaped around the individual character of each location. The result is not a collection of identical hospitality experiences, but a series of journeys rooted in their surroundings.
Ben Zaied added: “Increasing length of stay is ultimately about giving travellers more reasons to stay. When destinations offer genuinely different experiences, guests can extend their journey without repeating the same experience. Our ambition is to encourage visitors to see Sharjah not as one stop, but as a destination they can continue discovering.”
At ATM 2026, Sharjah Collection is engaging with regional and international travel partners to promote the potential for multi-experience itineraries that connect its retreats and showcase the breadth of the emirate.
Visitors to Arabian Travel Market 2026 can meet the Sharjah Collection team at Sharjah Collection – Stand ME0750, and discover its distinctive portfolio of retreats, including Kingfisher Retreat, Al Badayer Retreat, Al Faya Retreat, Moon Retreat, Najd Al Meqsar, Al Rayaheen Retreat and Nomad, each offering a unique experience inspired by Sharjah’s diverse landscapes, heritage, culture and natural environment.
For reservations and further information, please contact:
Tel: +971 6 801 2020
Email: reservations@sharjahcollection.ae
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