A year after Al Bait Sharjah opened in the U.A.E. GHM, is moving the property under the umbrella of one of the most storied brand names in Asian-inspired hospitality — The Chedi. The resort will now be known as The Chedi Al Bait, Sharjah, UAE, developed by Sharjah Investment and Development Authority (Shurooq) and managed by GHM.
The Chedi name dates to GHM’s founding in 1992 and was first deployed for hotels on Phuket in Thailand and at Bandung in Indonesia. Sanskrit in origin, the Chedi name references realms of peace and tranquility and has served as GHM’s most significant brand.
“In the very DNA of the Chedi brand, there are strands of Asian-inspired design wound about a core of local indigenous tradition,” said GHM President and Co-Founder Hans R. Jenni. “In Sharjah, we’ve celebrated local aesthetics and heritage by founding the resort on four homes once occupied by prominent Sharjah families, including the residence of Ibrahim Bin Mohammed Al Midfa with its magnificent barjeel (wind tower).”
With traditionally crafted spacious rooms and warm décor, designed to fit the needs of all family members including the little ones, The Chedi Al Bait, Sharjah embodies the perfect destination for those who seek regeneration of their bodies and souls. The peaceful and quiet alleyways create a private space to explore the marvellous architecture of this heritage site, while the colour palette will connect guests with the soul of the local culture.
The resort’s overall design pays homage to these original four homes, and a purpose-built museum on property tells the Al Midfa story in two generous galleries.
With its embrace of such heritage, and with the power of the Chedi brand, Jenni said the resort is poised to cultivate another level of luxurious appeal.
Elsewhere, GHM now flies The Chedi flag at The Chedi Andermatt in Switzerland, The Chedi Luštica Bay in Montenegro and The Chedi Muscat in Oman.
